Commerce Metrics
Supported platforms
We will only produce metrics for the platforms that support the following data types:
- Commerce - Company Info
- Commerce - Customers
- Commerce - Orders
This feature provides a set of pre-calculated ratios and metrics focussed on commerce/sales data to assess merchant health. It exposes some of the key insights lenders need to assess the credit risk of a company using commerce data. Commerce Metrics provides the data that lets you see what works and what doesn't, providing the opportunity to advise your customers / prospects on what they can do to improve their performance.
What metrics are available?
The following table lists which metrics are calculated and their formulas:
Metric | Formula |
|---|---|
Revenue | |
Revenue | The sum of gross sales for a selected period |
Revenue growth | The percentage change between present period’s value and previous period's value |
Orders | |
Number of orders | COUNT of orders for that period |
Order value | SUM of all orders (totalAmount) for that period |
Average order value | (SUM of all orders (totalAmount)) / (COUNT of orders) |
Refunds | |
Number of refunds | COUNT of all orders where field = totalRefund is NOT NULL |
Value of refunds | SUM of all orders (totalRefund) |
Refund rate | (Number of refunds) / (Number of orders) |
Customer retention | |
Existing customers | COUNT of unique customers where they have placed an order(s) in the specified period AND any previous period |
New customers | COUNT of unique customers where they have placed an order(s) in the specified period AND NONE in any previous period |
Total customers | SUM of Existing and New customers |
Retention rate |
a. Total customers at the end of the period |
Repeat rate |
a. Existing customers for that period |
Lifetime value | |
Lifetime value |
a. Average order value for that period |
Updated 5 months ago